Naked Green, Eco-Drive, 2009
The team was tasked with advancing the personal adoption of alternative fuel vehicles (AFVs).
The Eco-Drive (ED) device combines a tangible, in-car product with online social media as a fun and motivational way for people to change their driving habits, and see the kind of impact they are having on the environment. The in-car component plugs into the On-Board Diagnostics II (OBD II) port to collect data such as mass air flow (MAF). This data is translated into miles per gallon (MPG) and carbon footprint, which are shown via an LCD screen to the driver as \feedback” about his driving, and sent wirelessly via a global system for mobile (GSM) modem to the Naked Green website. The website allows ED users to share and compare their MPG and carbon footprint trends and to learn about their vehicle’s error codes and maintenance. Most importantly, the website connects ED users and empowers them to collectively reduce their impact on the environment.